Tuesday, November 1, 2011

Quicken Loans Joins Stewart-Haas Racing

Detroit-based Quicken Loans has signed with Stewart-Haas Racing to sponsor two-time NASCAR Sprint Cup Series champion Tony Stewart and teammate Ryan Newman in 2012.
Quicken Loans ( The Nation’s Largest online retail mortgage leader) will be the primary sponsor on Ryan Newman’s N0.39 Chevrolet for nine of the 36 Cup races in 2012. When they are not serving as a primary sponsor, they will be an associate sponsor. Quicken Loans will share space on Newman’s car during 2012 with the U.S. Army, which has sponsored Newman since Stewart-Haas Racing was formed in 2009. Additionally, Quicken Loans will be an associate sponsor on the No. 14 Office Depot/Mobil 1 Chevy of co-team owner Tony Stewart throughout 2012.
The Quicken Loans deal gives Tony breathing room on Newman's car, which has never been fully funded.The U.S. Army is the primary sponsor on a year-to-year deal. Although it will be back in 2012, the sponsorship is being reduced from 15 to 12 races. Tornadoes, a second primary sponsor, also is cutting back from the five races it had this season.
But SHR is expecting two more announcements for the No. 39 Chevrolet this season, and the Quicken signing could get the organization at close to 30 races sold for Newman.
To kick off the new partnership, Newman and the No. 39 team will carry a special paint scheme to highlight the upcoming Quicken Loans Carrier Classic during this weekend’s Sprint Cup event at Texas Motor Speedway in Fort Worth.
The Quicken Loans Carrier Classic pits the No. 1 North Carolina Tar heels against the Michigan State Spartans in an unprecedented season-opener to the NCAA Division 1 Men’s Basketball schedule, as the game will be played on the flight deck of the U.S.S. Carl Vinson on Nov. 11, 2011 – Veterans Day. The game will be held at Naval Base Coronado in the San Diego Harbor in front of 7,000 military personnel and spectators while being televised live on ESPN at 7 p.m. EST/4 p.m. PST.
This year, Quicken Loans will improve the financial situation of nearly 150,000 American families and more than 11,000 active and retired military clients by providing assistance in purchasing or refinancing their homes.

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